TwentyEleven Media is a creative media company based in Jackson, Mississippi. I was asked by them to create an identity system which would be used across a broad range of both print and digital media. My approach to the design of the identity centered on clean typography coupled with an energetic color application which works well with the logo.

The conceptual basis for the logo revolved around the central creative device of the company— the camera. TwentyEleven Media prides itself in excellent photography and video, primarily in the sports genre. I sought to base the idea behind the motif on the camera lens, with its complexity and strong geometry. Paired with the supporting design elements of the color and typography, the result is indicative of the energy and spirit of the company and what they strive for.